Normative Ethics
From the Ethics curriculum
Normative Ethics
TL;DR
Normative ethics explores what we ought to do, setting standards for right and wrong conduct. It primarily focuses on three major frameworks: consequentialism, deontology, and virtue ethics. Understanding these frameworks helps you analyze moral dilemmas and justify your ethical decisions.
1. The Mental Model
Think of normative ethics as a toolbox for figuring out what's morally right. Each tool (framework) gives you a different way to approach a problem and decide what action you should take. You'll learn to pick the right tool for the job.
2. The Core Material
Normative ethics is the branch of ethics that studies how we determine moral conduct. It's about figuring out what makes actions right or wrong, and what moral duties or virtues we should cultivate. Unlike descriptive ethics (which just describes what people do believe) or meta-ethics (which questions the nature of ethical claims themselves), normative ethics tells you what you should do.
There are three main normative ethical frameworks:
2.1 Consequentialism
This framework argues that the morality of an action is determined by its outcomes or consequences. If an action leads to good results, it's morally right; if it leads to bad results, it's wrong. The most well-known form of consequentialism is utilitarianism, which holds that the best action is the one that maximizes overall happiness or well-being for the greatest number of people.
- Key Idea: The end justifies the means.
- Focus: Results, utility, overall good.
2.2 Deontology
In contrast to consequentialism, deontology (from the Greek "deon," meaning duty) emphasizes duties or rules. It argues that certain actions are inherently right or wrong, regardless of their consequences. You have a moral duty to follow these rules. For example, lying is wrong, even if telling a lie might lead to a good outcome in a specific situation. Immanuel Kant is the most famous proponent of deontology.
- Key Idea: Act according to your duties and moral rules.
- Focus: Duties, rules, moral obligations, intentions.
2.3 Virtue Ethics

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Virtue ethics shifts the focus from actions or consequences to the character of the moral agent. It asks what kind of person you should be rather than what actions you should do. The right action is the one that a virtuous person would perform. It's about cultivating virtues like honesty, courage, compassion, and justice. Aristotle is a central figure in virtue ethics.
- Key Idea: Develop good character traits (virtues).
- Focus: Character, virtues, moral agent.
Here's how these three frameworks relate to each other:
graph TD
A["Normative Ethics (What ought I do?)"] --> B["Consequentialism (Outcomes matter most)"]
A --> C["Deontology (Duties/Rules matter most)"]
A --> D["Virtue Ethics (Character matters most)"]
B --> B1("Example: Utilitarianism")
C --> C1("Example: Kantian Ethics")
D --> D1("Example: Aristotelian Ethics")
B1 -- "Focus on" --> B2("Greatest Good for Greatest Number")
C1 -- "Focus on" --> C2("Moral Duties & Universal Rules")
D1 -- "Focus on" --> D2("Developing Virtuous Character")
3. Worked Example
Let's say you're a doctor, and you have five patients, each needing a different organ transplant to live. Unfortunately, there are no available organs. A healthy person walks into your clinic for a routine check-up. This person is a perfect match for all five patients.
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Consequentialist Approach (Utilitarianism): A utilitarian would likely argue that you should sacrifice the healthy person to save five lives. Five lives saved, one lost, maximizes overall good/happiness. The outcome (five lives saved) outweighs the individual's right to life.
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Deontological Approach: A deontologist would strongly oppose sacrificing the healthy person. It violates a fundamental moral duty not to kill an innocent person, and it treats that person merely as a means to an end (organ donor), which Kant would find impermissible. The act itself is wrong, regardless of the consequences.
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Virtue Ethics Approach: A virtue ethicist would consider what a virtuous doctor would do. While a virtuous doctor would aim to save lives (compassion), they would also embody justice, integrity, and respect for persons. Sacrificing an innocent person, even for others, might be seen as lacking integrity or justice, and thus not an action a truly virtuous doctor would take. It questions the doctor's character if they were to perform such an act.
4. Key Takeaways
- Normative ethics prescribes how we should act, unlike descriptive ethics which only describes beliefs.
- Consequentialism judges actions based on their outcomes, aiming for the greatest good (e.g., utilitarianism).
- Deontology judges actions based on adherence to duties and moral rules, regardless of consequences.
- Virtue ethics focuses on the character of the moral agent, asking what a virtuous person would do.
- These frameworks offer different lenses to analyze ethical dilemmas and guide moral decision-making.
- No single framework provides all the answers; they often offer conflicting guidance.
- Understanding these frameworks helps you articulate and defend your ethical positions.
Common Mistakes to Avoid:
- Don't confuse normative ethics with descriptive ethics (what is vs. what ought to be).
- Don't think one framework is always "right" and the others are "wrong" for every situation.
- Avoid applying a framework inconsistently within an argument.
- Don't neglect the role of intentions in deontology or character in virtue ethics.
5. Now Try It
Think of a recent news story involving a controversial decision. For about 15 minutes, analyze that decision using each of the three normative ethical frameworks: consequentialism, deontology, and virtue ethics. Note down how each framework would evaluate the decision as right, wrong, or ambiguous. Success looks like you being able to clearly articulate the reasoning for each framework's perspective.
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