intermediate

Principles of Marketing — 7-topic bundle

Comprehensive AI-generated study curriculum with 1 detailed note module.

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Course Syllabus

  1. Introduction to Marketing and the Retail Landscape
  2. Understanding Business Models in Retail
  3. The Omni-channel Imperative and Market Dynamics
  4. Customer Behavior and Digital Transformation
  5. Supplier Relationships and Competitive Strategy
  6. Retail Marketing Mix: Product, Price, Place, Promotion
  7. Future Trends and Strategic Challenges in Retail

Study Notes