HI-fest

Human-Computer Interaction (HCI) is a field that studies how humans and computers interact. It's all about making that interaction as effective and efficient as possible. Think of your smartphone: how easy is it to swipe, tap, and type? That's HCI in action, focusing on the interface itself and the direct interaction.

User research isn't just about asking people what they want; it's about observing, listening, and digging into their real-world actions and motivations. It helps you avoid building features nobody needs and focuses your efforts where they'll have the most impact.