intermediate

marketing

Comprehensive AI-generated study curriculum with 1 detailed note module.

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Course Syllabus

  1. Introduction to Pricing in Marketing
  2. Major Pricing Methods: Cost-Based and Value-Based
  3. Major Pricing Methods: Competition-Based and Strategic Comparison
  4. Price-Quality Strategies
  5. New Product Pricing Strategies
  6. Product Mix Pricing Strategies
  7. Price Adjustment Strategies: Discounts, Allowances, and Segmented Pricing
  8. Price Adjustment Strategies: Psychological, Promotional, Geographical, and Dynamic Pricing
  9. Applying Pricing Strategies and Review

Study Notes